Concept: Diving into the world of women’s football, Game On is for anyone

with an interest in sports, with the aim of growing interest and support for the women’s game, specifically in the Australian context. Sharing articles surrounding the game within Australia and abroad with the help of collaborators including Since71 and Impetus Football.

The FIFA Women’s World Cup 2023 was revolutionary in the showing of women’s football in Australia, and the game has since boomed in popularity

across the country. The event expected engagement ratings of 48%, but in

reality achieved 78% across all media coverages. Popularity of the Matilda’s is staggering with 14 consecutive sold out crowds across the country since the end of the WWC. In contrast, the Women’s A-League, and other leagues across the country, while slowly increasing in popularity and attendances, have not had quite as drastic of a rise in popularity as the Matildas. As such,

Game On aims to help shine a light on these incredible women, and their incredible achievements and strength despite adversity they’ve faced throughout their lives and careers.