Concept: Through analysis of the current branding of For Change Co., numerous improvements can be made to add more personality of the brand to ensure more engaging visual elements and brand identity. As such, through the inclusion of elements such as hand drawn “imperfect” illustrations, more engaging colours and more visually interesting primary and secondary logos, these issues can be improved. The use of the hand drawn illustrations add to create feelings a humanistic, approachable and real brand. Additionally, incorporating a mostly warm colour palette aids in conveying a warm and caring feel for the brand.