Concept: The logo and general branding for Burghley is dated and does not reflect the house, its character or its rich history as well as it could. As a result, a fresh but classical rebrand is needed. A logo is needed that reflects the extensive history of the house and estate. Graphic elements will be drawn from the architectural features of the house, helping to tie the estate together to the house and adding more visual interest to the branding. Additionally, a tasteful colour palette that compliments and enhances the estate, without distracting from it with bright unnecessary colours.